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Extra info for Business Objects: The Complete Reference (Osborne Complete Reference Series)
As you implement BusinessObjects in phases or by departments, look to align the implementation with achieving these specific business goals. For example, an oil and gas company wanted to reduce the number of days it took to invoice a customer. As invoicing is a transactional process, the manager never thought to use BusinessObjects to achieve this goal. The BusinessObjects development team modified the universe and created standard reports to provide the department a way of measuring the current number of days between product shipment and invoicing and monitoring that interval over time, by product and plant.
You also may use the segments to define groups and profiles in Supervisor. Following are some characteristics that will help you segment potential BusinessObjects users. Computer Literacy Level Potential users who have worked with personal computers since their inception will greet BusinessObjects differently than someone who only recently received a PC. Users who primarily surf the Web but do not use spreadsheets and other PC-based programs fall somewhere in the middle. With this characteristic, also evaluate a user’s attitude toward computers.
While such a narrow focus could be a risk for small companies, Business Objects is financially solid. Its revenues for fiscal year 2002 were $454,800, comparable only to that of chief competitor Cognos and more than double the revenue of other BI-focused companies. While IDC does not publish exact market positions, it cites Business Objects as one of the top three, along with SAS and Cognos. The sections that follow describe some of the main market segments. Figure 1-5 shows how some of the market segments relate to components of a BusinessObjects architecture.