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Extra info for Business Objects: The Complete Reference
Further, what do users do when they have more than 64,000 rows of data? Is it better to teach these users how to export data or to get them to feel as passionate about BusinessObjects as they do about spreadsheets? Spreadsheet users can't take advantage of breaks; and while Excel may have some good pivot table capabilities, they bear no comparison to BusinessObjects functionality, which automatically adapts when the dimensions and rows change. Even though BusinessObjects offers a number of advantages over a spreadsheet, the issue is simply to recognize that regardless of those advantages, spreadsheet loyalists will want to do their analysis in a spreadsheet.
A marketing plan will help you articulate what you intend to deliver and why. As discussed under 'Product' in this chapter, a marketing approach ensures you get used to describing what you deliver in terms of the benefits, not the features. This difference in emphasis makes the funding and implementation process easier. What would your project sponsors rather invest in: • Feature A three-tier BI tool • Benefit A BI tool that will help improve profitability As you develop the data sources and universes, and as you architect the BusinessObjects deployment, update the marketing plan to reflect changes in functionality.
Degree of Analytic Job Content Some jobs require a significant amount of data analysis. The analytic component also may relate to either the job level or the job function, or sometimes to both. For example, financial analysts may be fairly senior in a business; these jobs have a high analytic component. These are the number crunchers who will pound the system. They understand the different data nuances and even the potential data sources. It's easy to assume that these people are your only users, since they may have solutions implemented first, complain loudest when something is wrong, live and die by access to information, and control the information flow to secondary users.