APE: Author, Publisher, Entrepreneur. How to Publish a Book by Guy Kawasaki, Shawn Welch

By Guy Kawasaki, Shawn Welch

"Essential studying (and reference) for contemporary authors, despite experience."
- Kirkus ebook Reviews

"Nuts, bolts, and concept too. once more, man supplies, kicking the shiitake out of a person who could let you know that you just shouldn't, wouldn't or couldn't write a book."
-Seth Godin
Author and founding father of The Icarus Project.

This model of APE used to be up-to-date with the newest content material, proof, figures, instruments, and assets on March fifth, 2013. to determine what content material has been extra because the final replace of APE please stopover at apethebook.com/updates. this can be model 1.2 (Baldacci).

In 2011 the writer of 1 of my books, appeal, couldn't fill an order for 500 booklet copies of the ebook. due to this adventure, I self-published my subsequent e-book, What the Plus!, and realized first-hand that self-publishing is a posh, complicated, and idiosyncratic procedure. As Steve Jobs stated, "There needs to be a greater way."

With Shawn Welch, a tech wizard, I wrote APE to assist humans take keep an eye on in their writing careers. APE's thesis is strong but basic: filling the jobs of writer, writer and Entrepreneur yields effects that rival conventional publishing. We name this "artisanal publishing"--that is, while writers who love their craft keep watch over the publishing approach and convey top of the range books.

APE is three hundred pages of step by step, tactical recommendation and sensible idea. if you'd like a hype-filled, get-rich-quick booklet, you have to glance in other places. nevertheless, if you'd like a finished and real looking advisor to self-publishing, APE is the reply.

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Extra resources for APE: Author, Publisher, Entrepreneur. How to Publish a Book

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He starts talking to the mailbox. At this point, the mailbox doesn't say a word. As the victim gets more and more exasperat¬ ed and starts shouting at the mailbox, the camera cuts to a close-up of the friend—who is plainly questioning his buddy's sanity. Incongruity may take the form of an entire comic plot, rather than a single joke. A common example of an incongruity-based plot in TV sit¬ coms is when one character hides in the closet moments before someone in authority (a spouse, boss, police officer) unexpectedly enters the room.

To entertain some people, all you have to do is listen. But there is nothing quite so annoying as having someone go on talking when you're interrupting. —Robert Orben 52 Comedy Writing Secrets The value of realism becomes even more evident when you consider the humor of children. Their combination of truth and simplistic naïveté delights grown-ups because it gives us a feeling of benevolent superiority— if, as is said about benevolent dictatorship, there is such a thing. A grandmother was babysitting her four-year-old granddaughter.

Maureen Murphy Children, especially teenagers and preteens, are common family targets. Even toddlers are targets (they're not just cute but, according to Bill Cosby, exhibit signs of brain damage). Parents are unburdening themselves wittily, even if they can't do it in reality. Having a family is like having a bowling alley installed in your head. —Martin Mull And children are reciprocating, which means let's give it to our saintly, gray-haired mother and revered father! Mother's Day card: Mom, you're the greatest.

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